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Cookie and privacy policies

Cookies and privacy

On this page, you can read and familiarize yourself with the current privacy policy for the National Museum's website: https://www.nationalmuseet.dk

National Museum's Privacy Policy

You can read about how the National Museum collects and processes your personal data that you provide or leave behind when you visit our websites, or when you are at one of our locations and use the services and features we offer.

You can also read about how we collect and process your personal data, which we receive from you when you contact us.

1. Collection of information

At the National Museum, we collect and process personal data, among other things, when you visit our websites or the social media platforms we use (Facebook, Instagram, etc.).

We also collect and process personal data, for example, when you entrust us with some of your household items for preservation or for research and dissemination purposes, and when you have found treasure trove and are to receive a treasure trove compensation.

We also collect and process your personal data when you access our objects and archives and register in one of our visitor logs, or when you book a guided tour or an educational program.

If you purchase goods in our webshop, we also collect and process your personal information in order to complete the transaction with you. This also applies when you purchase tickets for an event or annual passes online.

Finally, we process personal data about you when you contact us on your own initiative. We do this in order to respond to and handle your inquiry.

2. Purpose and basis for processing

We only process your personal data when it is reasonable and relevant, and when we are permitted to do so in accordance with the General Data Protection Regulation and the data protection law.

Among other things, we may process your personal data if we need to fulfill a contract entered into with you, if we need to perform a task carried out in the public interest or by official authority, or if we are obligated to do so under applicable law. We may also process your information to comply with a legal obligation and if the processing is necessary to protect your vital interests. We may also process your information in other cases, but the mentioned are the typical situations.

If we need your consent to process your personal data, we will obtain it from you before we process your information.

The museum's websites, social media, and cookies

Certain personal information is necessary to collect in order for you to use the features of the museum's website. It will be indicated on the relevant forms whether you need to provide the personal information to proceed. If you need to give us specific information, that field will be marked with an asterisk (*). If you choose not to provide the requested information, you may not be able to use the desired function. For example, we need your contact information to respond to an inquiry from you.

When you visit our websites, you emit and leave electronic traces. The trace is a "cookie". Cookies are used on virtually all websites today and are often necessary to provide services on the website. A cookie is a small text file that is saved on your PC, tablet, smartphone, or similar device, so the equipment can be recognized.

Cookies can, among other things, be used to compile statistics on the users' use of the website and to optimize the content of the page. A cookie is a passive file and thus cannot collect information from the user's computer or spread computer viruses or other harmful programs. Some cookies are placed by other parties (so-called third parties) other than the one listed in the address line of the browser (the URL). This can include common content, but also, for example, analytical tools or embedded comment fields. This means that cookies are stored from parties other than the one that owns the website.

Some cookies are only stored on the user's IT equipment while the browser is open (session cookies). Other cookies are stored for a longer period of time (persistent cookies). When the user revisits a website, session cookies will be set anew, while persistent cookies are typically renewed.

At the National Museum, we use functional cookies to make the websites work. This could be a cookie that records and remembers what you have in your shopping cart or remembers and automatically fills in search fields. Most cookies are developed specifically for the National Museum's websites.

We also use certain functional third-party cookies:

Media player cookies

is used to adjust image and/or sound quality according to your network speed. This is the case when embedding media from isuu, youtube, vimeo, and soundcloud.

Social media plug-ins

allows either sharing the content of a website or 'liking' the content on a social media platform. This is the case, for example, with the image sharing service Pinterest.

We also use cookies for analytical purposes and marketing. On the National Museum's websites and associated subdomains, we use cookies to investigate how the pages are used through the service Google Analytics. The information in the statistics is anonymous and cannot be traced back to named users. In addition, we use cookies to target our digital advertising through Google and Facebook and related platforms such as YouTube and Instagram.

We sometimes link to other websites. We are not responsible for the content of other people's websites (third-party websites) or for their procedures for collecting and processing personal information. When you visit a third-party website, you should therefore read the privacy policy on the site.

Newsletters

When you sign up for one of our newsletters, we collect your name and email. We do this in order to send you the newsletter. You can unsubscribe from the newsletter at any time, either by using the unsubscribe function or by writing to the museum at [email protected]

Registration for events, invitations via mailing lists, and booking of instruction

When you, for example, sign up for an event or book a teaching session at the National Museum, we collect your contact information (name, email, and phone number) to be able to carry out the event or the guided tour. The information is not shared with others. We keep your information as long as we need it to conduct the event. If you provide personal information about someone other than yourself, we encourage you to first obtain consent from these individuals before providing the information.

If you have agreed to be on a mailing list to be invited to future events at the museum, you can request to be removed from the mailing list at any time. You can do this by sending an email to the museum at [email protected]

CCTV

If you are present at one of the National Museum's locations, we collect personal data in the form of CCTV surveillance. This surveillance is conducted in accordance with the applicable rules for CCTV at all times.

Purchase of services, including tickets, annual passes, guided tours, goods at museumsbutikken.dk, professional museum services, and rental of premises

When you purchase a service from the museum, you consent to us collecting and processing information about you. This typically includes your name, email, phone number, and banking details, which we need in order to process your order.

When you purchase a service from the museum, we store your information for at least 5 years in accordance with the rules of the Accounting Act.

If you receive an annual pass as a gift, we collect and process your personal information when you receive your annual pass.

If you have an annual pass to the museum, we take a picture of you for our database, so we can match the card with your photograph, for example, if your card is lost.

Collection through user surveys

If you participate in a user survey about your experience with us, we use the responses in an anonymized form for analysis and statistics. By responding, you consent to us processing information about you, including your name, your email, and possibly your phone number. However, as a starting point, you only provide information about yourself that cannot be traced back to you. This could be information such as who you visited the museum with, age and gender, income level, nationality, etc. When you answer a user survey, you also consent to us storing your response. Once we have analyzed your response, it will be anonymized for use in general analysis and statistics.

If you contact the museum

We also process your personal data when you contact the museum yourself.

If you are applying for a job at the museum, we will process your personal data in the state's e-recruitment system HR-manager. You can read about how the museum processes personal data in connection with applications here.

When you have found treasure trove, we collect and process your information in order to be able to pay out a treasure trove reward.

When you access our items or archives and register in one of our visitor logs, we collect and process your personal information. When it is no longer relevant for us to have the information, we delete it.

Ministry of Culture's whistleblower scheme

The National Museum is part of the Ministry of Culture's whistleblower scheme, which covers all state institutions within the ministry area.

As a collaborator with the National Museum and as an employee of a partner, you can report concerns about reprehensible matters to the Ministry of Culture's whistleblower scheme. For example, you can report information about criminal offenses, serious or repeated violations of legislation, administrative legal principles, or significant internal guidelines at the National Museum, serious personal conflicts at the workplace such as severe harassment, sexual harassment, and deliberate misleading of citizens and partners.

You can submit information to the whistleblower scheme without disclosing your identity. There may be extremely rare cases where, for example, the police will attempt to obtain information about a person who has made a report anonymously, in order to prevent crimes that could pose a threat to national security or to people's lives or health.

If you submit an inquiry as part of the whistleblower scheme, it is initially handled by the Ministry of Culture's Group HR, which will ensure that it is forwarded to the museum. The Ministry of Culture's Group HR will inform the head of the department about your inquiry, and the museum will also notify Group HR and the head of the department about the outcome of our handling of your inquiry.

The National Museum may need to ask you questions to ensure that the case can be sufficiently clarified so that it can be processed. If you have submitted information without disclosing your identity or contact details, the museum will communicate with you via the email address from which you sent the inquiry.

Disclosure of your information

The National Museum shares personal information with third parties to the extent in these situations:

  • third parties who provide products and services to you, so they can process and complete your purchase
  • The National Museum's various IT service providers, which provide solutions for us to, for example, sell tickets, send out newsletters, conduct user surveys, campaigns, monitor access conditions via CCTV, process job applications, and similar activities.
  • authorities to the extent required by law.
  • Information that the National Museum has received as part of the whistleblower scheme will be recorded and processed as part of the handling of the case. The individuals concerned by the report will be notified about the case, including if it is dismissed as unfounded, and they will be informed and involved if the case is to be substantively addressed, unless the museum specifically assesses that notification would make it impossible or significantly prevent the fulfillment of the purpose of the processing (Article 14(5)(b) of the General Data Protection Regulation). The National Museum will inform the Group HR and the department head about the results of our handling of reports to the whistleblower scheme.

3. Consent

If the processing of your personal data is based on your consent, you can withdraw your consent at any time.

If you withdraw your consent, we will stop processing your personal data, unless we are entitled or obligated to continue processing or storing your personal data on another basis, including in accordance with legislation.

Withdrawing your consent does not affect the legality of the processing that occurred before you withdrew your consent.

If you withdraw your consent, you may not be able to fully utilize the features we offer on our website, nor receive a newsletter or an invitation via a mailing list.

4. Security and Storage

We have implemented appropriate technical and organizational security measures to ensure an adequate level of security.

We store and process your information for as long as it is relevant and we have a legitimate purpose for doing so, or until you withdraw your consent to the processing. We may process and store your information for a longer period than described above if the information is anonymized, which means that we can no longer trace the information back to you. As for your purchase information, we are obliged to keep these for at least 5 years in accordance with the accounting laws.

The museum is a public authority and is subject to record-keeping obligations under the Freedom of Information Act, which means that in some cases the museum is not allowed to delete personal data.

5. Your Rights

You have the right to access the personal data that we process about you, with certain exceptions provided by law.

You can object to us collecting and processing your personal data, and you have the right to request the correction of inaccurate information about you. You also have the right to ask us to restrict the processing of your personal data.

You also have the right to ask us to delete information about you. We will delete the personal data we have registered about you without undue delay, unless we can continue processing on another basis, for example, if the processing is necessary to establish a legal claim, if the processing is part of an authority task, or if it is necessary to respond to an inquiry from you.

If you wish to exercise your rights as described above, you are welcome to contact us. We ask you to provide us with sufficient information to process your request, including your full name and email, so we can identify you and respond to your inquiry. We will respond to your request as quickly as possible and at the latest within one month.

6. Complaint

Complaint regarding the handling of your personal data and contact information for the museum's Data Protection Officer

If you want to complain about our handling of your personal data, you can contact the museum or the museum's data protection advisor.

You can contact the museum's Data Protection Officer:

Poul Schmith/The Legal Adviser to the Danish Government Assistant Attorney Katarina Søby Laursen Kalvebod Brygge 32 1560 Copenhagen V [email protected]

You can also file a complaint with:

The Danish Data Protection Agency Borgergade 28, 5th Floor 1300 Copenhagen K Phone 33 19 32 00 [email protected]

7. Contact

The National Museum is the data controller when the museum collects and processes personal information about you. If you wish for us to update, correct, or delete the personal information we have recorded about you, or if you have questions regarding the museum's handling of your information, including this privacy policy, you can contact us as indicated below:

The National Museum

VAT: 22 13 91 18

Ny Vestergade 10, Prinsens palæ, DK-1471 Copenhagen K.

The privacy policy was last updated on October 29, 2020. We reserve the right to change this privacy policy due to significant changes in legislation, new technical solutions, new or improved features, or to enhance the website.